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"What is the ALS Ice Bucket Challenge?
 
ALS stands for Amyotrophic Lateral Sclerosis. It is also known as Lou Gehrig's disease, named after the baseball star who publicly revealed that he is ALS sufferer. It is a progressive disorder that attacks the nerve cells in the body and leaves the sufferers with little of no control over their muscle. ALS or Lou Gehrig's disease can lead to paralysis and death. There is no cure for Lou Gehrig's disease at the moment.

The ALS Ice Bucket Challenge was started by a 29 years-old former Boston College baseball star, Pete Frates, who was diagnosed with the disorder. He and his friend Corey Griffin,27 started a campaign to raise fund for research by challenging supporters to douse their with a bucket of ice water. Corey Griffin died in a tragic accident on 16 Aug 2014. At that time, he had already helped to raise tens of million of dollars for ALS research. He was credited for the viral success of the campaign. The ingenious part of the ALS Ice Bucket campaign is the use of social media to spread the message. Supporters who accept the challenge must post a video of their act on social media and then challenge their friends to do likewise or contribute money instead. Most people happily do both. The ALS Ice Bucket campaign has gone viral with heavyweight celebrities like Lady Gaga, Oprah Winfrey, Justin Timberlake and David Beckham all happily taking the challenge. Many people took the opportunity to show off their taut bikini bods and washer board abs.